Privacy Policy & Cookies \u2014 Expo Bebidas y Alimentos L\u00edquidos 2027<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Sora:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n * { box-sizing: border-box; margin: 0; padding: 0; font-family: 'Sora', Arial, sans-serif; }\n body { background: #f4f4f5; color: #1a1a1a; }\n .page { max-width: 860px; margin: 0 auto; padding: 3rem 2rem; }\n .top-bar { display: flex; align-items: center; justify-content: space-between; margin-bottom: 2.5rem; padding-bottom: 1.5rem; border-bottom: 1px solid #d1d1d6; flex-wrap: wrap; gap: 1rem; }\n .logo-area { display: flex; align-items: center; gap: 12px; }\n .logo-area img { height: 52px; }\n .logo-area .brand { font-size: 12px; color: #333; font-weight: 700; line-height: 1.4; }\n .logo-area .sub { font-size: 11px; color: #777; }\n .back-btn { display: inline-flex; align-items: center; gap: 7px; background: white; border: 1.5px solid #555; color: #333; font-family: 'Sora', Arial, sans-serif; font-size: 12px; font-weight: 600; padding: 8px 16px; border-radius: 20px; text-decoration: none; transition: all 0.2s; white-space: nowrap; }\n .back-btn:hover { background: #0B81F03B; color: white; border-color: #333; }\n .back-btn svg { width: 14px; height: 14px; stroke: currentColor; fill: none; stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }\n .doc-header { border-left: 4px solid #555; padding-left: 1.25rem; margin-bottom: 2rem; }\n .doc-header h1 { font-size: 22px; font-weight: 700; color: #1a1a1a; line-height: 1.3; margin-bottom: 0.5rem; }\n .doc-header p { font-size: 13px; color: #555; line-height: 1.7; }\n .responsible-box { background: #efefef; border-radius: 8px; padding: 1rem 1.25rem; margin-bottom: 2.5rem; font-size: 13px; color: #333; line-height: 1.7; border-left: 3px solid #555; }\n .responsible-box strong { font-weight: 700; color: #333; }\n .privacy-section { margin-bottom: 2.5rem; }\n .privacy-section-title { display: flex; align-items: center; gap: 10px; font-size: 14px; font-weight: 700; color: #1a1a1a; margin-bottom: 1rem; padding-bottom: 8px; border-bottom: 1px solid #d1d1d6; }\n .privacy-section-title .num { background: #555; color: white; font-size: 11px; font-weight: 700; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }\n .privacy-section p { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 1rem; }\n .privacy-section ul { padding-left: 1.25rem; margin-bottom: 1rem; }\n .privacy-section ul li { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 0.4rem; }\n .privacy-section strong { color: #333; font-weight: 700; }\n .privacy-section a { color: #333; }\n .privacy-block { background: #ffffff; border: 1px solid #d1d1d6; border-left: 3px solid #555; border-radius: 0 8px 8px 0; padding: 1rem 1.25rem; margin-bottom: 1rem; }\n .privacy-block-title { font-size: 13px; font-weight: 700; color: #333; margin-bottom: 0.5rem; }\n .privacy-block p { margin-bottom: 0.5rem; font-size: 13px; color: #444; line-height: 1.8; }\n .privacy-block p:last-child { margin-bottom: 0; }\n .privacy-block ul { padding-left: 1.25rem; margin-bottom: 0; }\n .privacy-block ul li { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 0.4rem; }\n .privacy-block a { color: #333; }\n .privacy-warning { background: #f5f5f7; border: 1px solid #ccc; border-left: 3px solid #888; border-radius: 0 8px 8px 0; padding: 1rem 1.25rem; font-size: 13px; color: #444; line-height: 1.7; margin-bottom: 1rem; }\n .privacy-highlight { background: #333; color: white; border-radius: 8px; padding: 1rem 1.25rem; font-size: 13px; line-height: 1.7; margin-top: 1rem; }\n .privacy-highlight strong { color: #ccc; }\n .privacy-divider { height: 1px; background: #d1d1d6; margin: 2rem 0; }\n .doc-footer { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid #d1d1d6; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1rem; }\n .back-bottom { display: inline-flex; align-items: center; gap: 7px; background: white; color: #333; border: 1.5px solid #555; font-family: 'Sora', Arial, sans-serif; font-size: 12px; font-weight: 600; padding: 10px 20px; border-radius: 8px; text-decoration: none; transition: all 0.2s; }\n .back-bottom:hover { background: #0B81F03B; color: white; border-color: #333; }\n .back-bottom svg { width: 14px; height: 14px; stroke: currentColor; fill: none; stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }\n a { color: #333; }\n @media (max-width: 600px) { .page { padding: 2rem 1.25rem; } .doc-header h1 { font-size: 18px; } .top-bar { flex-direction: column; align-items: flex-start; } }\n<\/style>\n<\/head>\n<body>\n<div class=\"page\">\n\n <div class=\"top-bar\">\n <div class=\"logo-area\">\n <img decoding=\"async\" src=\"https:\/\/www.expobal.com\/wp-content\/uploads\/2024\/12\/LOGO-EXPOBAL-nuevo.png\" alt=\"Expo Bebidas y Alimentos L\u00edquidos Logo\" onerror=\"this.style.display='none'\">\n <div>\n <div class=\"brand\">EXPO BEBIDAS Y ALIMENTOS L\u00cdQUIDOS<\/div>\n <div class=\"sub\">Aguascalientes, M\u00e9xico \u00b7 May 26 - 28, 2027<\/div>\n <\/div>\n <\/div>\n <a href=\"https:\/\/www.expobal.com\/legal\/\" class=\"back-btn\">\n <svg viewBox=\"0 0 24 24\"><line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"\/><polyline points=\"12 19 5 12 12 5\"\/><\/svg>\n Back to Legal Documents\n <\/a>\n <\/div>\n\n <div class=\"doc-header\">\n <h1>Privacy Policy & Cookies<\/h1>\n <p>Expo Bebidas y Alimentos L\u00edquidos (hereinafter EXPOBAL 2027), an event organized by <strong>COMFIA Grupo Empresarial S.A. de C.V.<\/strong>, with registered address at Miguel Hidalgo Poniente 330, Floor 5, Suite 501, Col. Monterrey Centro, Monterrey, Nuevo Le\u00f3n 64000 - Mexico, is responsible for the use and protection of the personal data you provide, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).<\/p>\n <\/div>\n\n <div class=\"responsible-box\">\n <strong>Data Controller:<\/strong> The Privacy and Data Protection Department of COMFIA Grupo Empresarial S.A. de C.V. is the area responsible for processing your personal data. For any inquiries or to exercise your rights, please contact us at: <strong>arco@expobal.com<\/strong>\n <\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">1<\/span> Personal Data We Collect<\/div>\n <p>We collect your data through three modalities (online forms, in-person forms, mobile applications, and badge scanning) to ensure your proper participation in EXPOBAL 2027:<\/p>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Identification and Contact<\/div><p>Full name, email address, phone number, address, organization\/company, and job title.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Professional Profile<\/div><p>Areas of commercial interest, academic or professional background, and photograph for badge issuance.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Financial\/Patrimonial Data<\/div><p>Bank card or billing information for processing payments for access passes or contracted services for EXPOBAL 2027.<\/p><\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Automated Technologies<\/div>\n <p>When browsing <a href=\"https:\/\/www.expobal.com\">www.expobal.com<\/a> or using our App, we automatically collect your IP address, device identifiers, and browsing behavior data through the following tools:<\/p>\n <ul>\n <li><strong>Google Analytics<\/strong> (Google LLC): Web traffic and behavior analytics. To opt-out, visit: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noopener\">tools.google.com\/dlpage\/gaoptout<\/a><\/li>\n <li><strong>Meta Pixel<\/strong> (Meta Platforms Inc.): Interaction tracking to optimize advertising campaigns on Facebook and Instagram. To opt-out visit: <a href=\"https:\/\/facebook.com\/privacy\/explanation\" target=\"_blank\" rel=\"noopener\">facebook.com\/privacy\/explanation<\/a><\/li>\n <\/ul>\n <p>The use of these technologies involves the transfer of data to servers located outside Mexico. By browsing our site, you consent to such processing as set forth in Section 3 of this notice.<\/p>\n <\/div>\n <div class=\"privacy-warning\"><strong>Sensitive Data:<\/strong> Sensitive data will only be processed in cases of medical emergency, accessibility requirements, or disease prevention measures (temperature screening), under explicit consent or vital necessity. Such data will receive special protection pursuant to Article 9 of the LFPDPPP.<\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">2<\/span> Purposes of Processing<\/div>\n <p>Your personal data will be used for the following purposes:<\/p>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Necessary Purposes<\/div>\n <ul>\n <li>Responding to your information requests about EXPOBAL 2027<\/li>\n <li>Managing your registration and access to the venue, including the issuance of credentials and badges<\/li>\n <li>Providing technical and operational support during the event<\/li>\n <li>Processing payments for access passes, exhibition spaces, or contracted services<\/li>\n <li>Ensuring venue security through CCTV monitoring and crowd control via RFID or Bluetooth technology<\/li>\n <li>Responding to medical or security emergencies that may arise during EXPOBAL 2027<\/li>\n <li>Complying with legal obligations and requirements from competent authorities<\/li>\n <\/ul>\n <\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Secondary Purposes (you may object without affecting your participation)<\/div>\n <ul>\n <li>Sending you reminders, newsletters, news, and updates related to EXPOBAL and its future editions<\/li>\n <li>Conducting statistical analysis through Google Analytics and Meta Pixel to improve the website experience and optimize event outreach<\/li>\n <li>Facilitating <strong>Matchmaking<\/strong> between visitors and exhibitors through recommendations based on your professional interests<\/li>\n <li>Sending you advertising and commercial information from EXPOBAL sponsors and partners<\/li>\n <\/ul>\n <\/div>\n <p>If you do not wish your data to be used for secondary purposes, you may notify us by emailing <strong>arco@expobal.com<\/strong> within 5 business days of your registration for EXPOBAL 2027.<\/p>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">3<\/span> Data Transfers<\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Technology Service Providers<\/div><ul><li><strong>Google LLC<\/strong> (United States): Web analytics services through Google Analytics and hosting tools<\/li><li><strong>Meta Platforms Inc.<\/strong> (United States): Ad campaign tracking and optimization through Meta Pixel<\/li><li>Email delivery and communications management providers<\/li><li>Website hosting and maintenance company<\/li><\/ul><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Matchmaking and Networking<\/div><p>With your prior consent, your name, company, job title, and areas of interest may be shared with other registered participants of EXPOBAL 2027 who have agreed to participate in the networking and matchmaking feature.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Competent Authorities<\/div><p>Your data may be shared with governmental, judicial, or regulatory authorities when required by Mexican law or when necessary to protect the legitimate rights and interests of COMFIA Grupo Empresarial S.A. de C.V.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">International Data Transfers<\/div><p>Google LLC and Meta Platforms Inc. process data on servers located outside Mexico, primarily in the United States. By accepting this Privacy Notice, you expressly consent to such international transfers pursuant to Article 37 of the LFPDPPP. Both companies maintain internationally recognized data protection mechanisms.<\/p><\/div>\n <div class=\"privacy-highlight\"><strong>COMFIA Grupo Empresarial S.A. de C.V.<\/strong> expressly commits to never selling, renting, or commercializing your personal data to third parties for its own commercial purposes.<\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">4<\/span> Use of Cookies<\/div>\n <p>The website <a href=\"https:\/\/www.expobal.com\">www.expobal.com<\/a> uses cookies and similar technologies to analyze traffic and improve your experience. You may disable cookies in your browser settings, although some site features may be affected.<\/p>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Information We Collect Automatically<\/div>\n <ul>\n <li><strong>Technical Identification:<\/strong> Browser type and version, language preference, and operating system of the device used.<\/li>\n <li><strong>Connection Data:<\/strong> IP address and site access times.<\/li>\n <li><strong>User Management:<\/strong> Session identification methods and secure access credentials.<\/li>\n <li><strong>Digital Interaction:<\/strong> Record of your activity on our website and your interaction with our informational emails.<\/li>\n <\/ul>\n <\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">What Are Cookies and How Do We Use Them?<\/div>\n <p>Cookies are small data files transferred to your computer's hard drive or mobile device when you browse our sites. We use them to remember your preferences and optimize site functionality.<\/p>\n <p>To manage or disable cookies: <a href=\"https:\/\/support.google.com\/chrome\/answer\/95647\" target=\"_blank\" rel=\"noopener\">Google Chrome<\/a> \u00b7 <a href=\"https:\/\/support.apple.com\/en-us\/guide\/safari\/sfri11471\/mac\" target=\"_blank\" rel=\"noopener\">Safari<\/a> \u00b7 <a href=\"https:\/\/support.mozilla.org\/en-US\/kb\/cookies-information-websites-store-on-your-computer\" target=\"_blank\" rel=\"noopener\">Firefox<\/a> \u00b7 <a href=\"https:\/\/support.microsoft.com\/en-us\/microsoft-edge\/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09\" target=\"_blank\" rel=\"noopener\">Microsoft Edge<\/a><\/p>\n <\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Web Beacons and Email Tracking<\/div><p>COMFIA Grupo Empresarial S.A. de C.V. may use web beacons and tracking tags on our site and in HTML-formatted emails. For additional information, visit: <a href=\"https:\/\/www.allaboutcookies.org\" target=\"_blank\" rel=\"noopener\">www.allaboutcookies.org<\/a><\/p><\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">5<\/span> ARCO Rights<\/div>\n <p>Pursuant to the LFPDPPP, you have the right to:<\/p>\n <ul>\n <li><strong>Access<\/strong> your personal data held by COMFIA Grupo Empresarial S.A. de C.V. and learn how it is being used<\/li>\n <li><strong>Rectify<\/strong> your data when it is inaccurate, incomplete, or outdated<\/li>\n <li><strong>Cancel<\/strong> your data when you believe it is not being processed in accordance with the principles of the LFPDPPP<\/li>\n <li><strong>Object<\/strong> to the processing of your data for specific purposes, particularly those of a secondary nature described in Section 2<\/li>\n <\/ul>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">How to Exercise Your ARCO Rights<\/div><p>Send a request to <strong>arco@expobal.com<\/strong> including: full name and preferred contact method, copy of a valid government-issued photo ID, clear description of the data regarding which you wish to exercise your right, and in the case of rectification, documentation supporting the requested correction.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Response Timeframes<\/div><p>COMFIA Grupo Empresarial S.A. de C.V. will respond within a maximum of <strong>20 business days<\/strong> from receipt. In complex cases, this period may be extended by an additional <strong>20 business days<\/strong>, provided you are notified before the original deadline expires, pursuant to Article 24 of the LFPDPPP. Once resolved, we will have <strong>15 business days<\/strong> to implement the decision made.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Limitations<\/div><p>The exercise of ARCO rights may be denied or limited when necessary to comply with legal obligations, protect third-party rights, or when the data is required for the existing legal relationship between you and COMFIA Grupo Empresarial S.A. de C.V.<\/p><\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">6<\/span> Withdrawal of Consent<\/div>\n <p>You may withdraw consent granted for the use of your personal data at any time by writing to <strong>arco@expobal.com<\/strong>. Please note that in some cases, COMFIA Grupo Empresarial S.A. de C.V. may not be able to process the withdrawal immediately due to existing legal obligations or the need to retain data to fulfill the legal relationship between the parties.<\/p>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">7<\/span> Changes to This Privacy Notice<\/div>\n <p>COMFIA Grupo Empresarial S.A. de C.V. reserves the right to modify this Privacy Notice at any time to reflect legislative changes, internal policies, or new requirements for the provision of EXPOBAL's services.<\/p>\n <p>Any modifications will be communicated through publication on the official website <a href=\"https:\/\/www.expobal.com\"><strong>www.expobal.com<\/strong><\/a> at least <strong>30 days in advance<\/strong> of their effective date. We recommend reviewing this notice periodically to stay informed about how we protect your data.<\/p>\n <\/div>\n\n <div class=\"doc-footer\">\n <div>\n <div style=\"font-size:12px;color:#555;margin-bottom:4px;\">Last updated: <strong style=\"color:#333;\">May 14, 2026<\/strong><\/div>\n <div style=\"font-size:11px;color:#888;\">COMFIA Grupo Empresarial S.A. de C.V. \u2014 Organizer of EXPOBAL<\/div>\n <\/div>\n <a href=\"https:\/\/www.expobal.com\/legal\/\" class=\"back-bottom\">\n <svg viewBox=\"0 0 24 24\"><line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"\/><polyline points=\"12 19 5 12 12 5\"\/><\/svg>\n Back to Legal Documents\n <\/a>\n <\/div>\n\n<\/div>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy & Cookies \u2014 Expo Bebidas y Alimentos L\u00edquidos 2027 EXPO BEBIDAS Y ALIMENTOS L\u00cdQUIDOS Aguascalientes, M\u00e9xico \u00b7 May 26 – 28, 2027 Back to Legal Documents Privacy Policy & Cookies Expo Bebidas y Alimentos L\u00edquidos (hereinafter EXPOBAL 2027), an event organized by COMFIA Grupo Empresarial S.A. de C.V., with registered address at Miguel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-5318","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/comments?post=5318"}],"version-history":[{"count":14,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318\/revisions"}],"predecessor-version":[{"id":5560,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318\/revisions\/5560"}],"wp:attachment":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/media?parent=5318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n\n\nPrivacy Policy & Cookies \u2014 Expo Bebidas y Alimentos L\u00edquidos 2027<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Sora:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n * { box-sizing: border-box; margin: 0; padding: 0; font-family: 'Sora', Arial, sans-serif; }\n body { background: #f4f4f5; color: #1a1a1a; }\n .page { max-width: 860px; margin: 0 auto; padding: 3rem 2rem; }\n .top-bar { display: flex; align-items: center; justify-content: space-between; margin-bottom: 2.5rem; padding-bottom: 1.5rem; border-bottom: 1px solid #d1d1d6; flex-wrap: wrap; gap: 1rem; }\n .logo-area { display: flex; align-items: center; gap: 12px; }\n .logo-area img { height: 52px; }\n .logo-area .brand { font-size: 12px; color: #333; font-weight: 700; line-height: 1.4; }\n .logo-area .sub { font-size: 11px; color: #777; }\n .back-btn { display: inline-flex; align-items: center; gap: 7px; background: white; border: 1.5px solid #555; color: #333; font-family: 'Sora', Arial, sans-serif; font-size: 12px; font-weight: 600; padding: 8px 16px; border-radius: 20px; text-decoration: none; transition: all 0.2s; white-space: nowrap; }\n .back-btn:hover { background: #0B81F03B; color: white; border-color: #333; }\n .back-btn svg { width: 14px; height: 14px; stroke: currentColor; fill: none; stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }\n .doc-header { border-left: 4px solid #555; padding-left: 1.25rem; margin-bottom: 2rem; }\n .doc-header h1 { font-size: 22px; font-weight: 700; color: #1a1a1a; line-height: 1.3; margin-bottom: 0.5rem; }\n .doc-header p { font-size: 13px; color: #555; line-height: 1.7; }\n .responsible-box { background: #efefef; border-radius: 8px; padding: 1rem 1.25rem; margin-bottom: 2.5rem; font-size: 13px; color: #333; line-height: 1.7; border-left: 3px solid #555; }\n .responsible-box strong { font-weight: 700; color: #333; }\n .privacy-section { margin-bottom: 2.5rem; }\n .privacy-section-title { display: flex; align-items: center; gap: 10px; font-size: 14px; font-weight: 700; color: #1a1a1a; margin-bottom: 1rem; padding-bottom: 8px; border-bottom: 1px solid #d1d1d6; }\n .privacy-section-title .num { background: #555; color: white; font-size: 11px; font-weight: 700; width: 24px; height: 24px; border-radius: 50%; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }\n .privacy-section p { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 1rem; }\n .privacy-section ul { padding-left: 1.25rem; margin-bottom: 1rem; }\n .privacy-section ul li { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 0.4rem; }\n .privacy-section strong { color: #333; font-weight: 700; }\n .privacy-section a { color: #333; }\n .privacy-block { background: #ffffff; border: 1px solid #d1d1d6; border-left: 3px solid #555; border-radius: 0 8px 8px 0; padding: 1rem 1.25rem; margin-bottom: 1rem; }\n .privacy-block-title { font-size: 13px; font-weight: 700; color: #333; margin-bottom: 0.5rem; }\n .privacy-block p { margin-bottom: 0.5rem; font-size: 13px; color: #444; line-height: 1.8; }\n .privacy-block p:last-child { margin-bottom: 0; }\n .privacy-block ul { padding-left: 1.25rem; margin-bottom: 0; }\n .privacy-block ul li { font-size: 13px; color: #444; line-height: 1.8; margin-bottom: 0.4rem; }\n .privacy-block a { color: #333; }\n .privacy-warning { background: #f5f5f7; border: 1px solid #ccc; border-left: 3px solid #888; border-radius: 0 8px 8px 0; padding: 1rem 1.25rem; font-size: 13px; color: #444; line-height: 1.7; margin-bottom: 1rem; }\n .privacy-highlight { background: #333; color: white; border-radius: 8px; padding: 1rem 1.25rem; font-size: 13px; line-height: 1.7; margin-top: 1rem; }\n .privacy-highlight strong { color: #ccc; }\n .privacy-divider { height: 1px; background: #d1d1d6; margin: 2rem 0; }\n .doc-footer { margin-top: 3rem; padding-top: 1.5rem; border-top: 1px solid #d1d1d6; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 1rem; }\n .back-bottom { display: inline-flex; align-items: center; gap: 7px; background: white; color: #333; border: 1.5px solid #555; font-family: 'Sora', Arial, sans-serif; font-size: 12px; font-weight: 600; padding: 10px 20px; border-radius: 8px; text-decoration: none; transition: all 0.2s; }\n .back-bottom:hover { background: #0B81F03B; color: white; border-color: #333; }\n .back-bottom svg { width: 14px; height: 14px; stroke: currentColor; fill: none; stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }\n a { color: #333; }\n @media (max-width: 600px) { .page { padding: 2rem 1.25rem; } .doc-header h1 { font-size: 18px; } .top-bar { flex-direction: column; align-items: flex-start; } }\n<\/style>\n<\/head>\n<body>\n<div class=\"page\">\n\n <div class=\"top-bar\">\n <div class=\"logo-area\">\n <img decoding=\"async\" src=\"https:\/\/www.expobal.com\/wp-content\/uploads\/2024\/12\/LOGO-EXPOBAL-nuevo.png\" alt=\"Expo Bebidas y Alimentos L\u00edquidos Logo\" onerror=\"this.style.display='none'\">\n <div>\n <div class=\"brand\">EXPO BEBIDAS Y ALIMENTOS L\u00cdQUIDOS<\/div>\n <div class=\"sub\">Aguascalientes, M\u00e9xico \u00b7 May 26 - 28, 2027<\/div>\n <\/div>\n <\/div>\n <a href=\"https:\/\/www.expobal.com\/legal\/\" class=\"back-btn\">\n <svg viewBox=\"0 0 24 24\"><line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"\/><polyline points=\"12 19 5 12 12 5\"\/><\/svg>\n Back to Legal Documents\n <\/a>\n <\/div>\n\n <div class=\"doc-header\">\n <h1>Privacy Policy & Cookies<\/h1>\n <p>Expo Bebidas y Alimentos L\u00edquidos (hereinafter EXPOBAL 2027), an event organized by <strong>COMFIA Grupo Empresarial S.A. de C.V.<\/strong>, with registered address at Miguel Hidalgo Poniente 330, Floor 5, Suite 501, Col. Monterrey Centro, Monterrey, Nuevo Le\u00f3n 64000 - Mexico, is responsible for the use and protection of the personal data you provide, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).<\/p>\n <\/div>\n\n <div class=\"responsible-box\">\n <strong>Data Controller:<\/strong> The Privacy and Data Protection Department of COMFIA Grupo Empresarial S.A. de C.V. is the area responsible for processing your personal data. For any inquiries or to exercise your rights, please contact us at: <strong>arco@expobal.com<\/strong>\n <\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">1<\/span> Personal Data We Collect<\/div>\n <p>We collect your data through three modalities (online forms, in-person forms, mobile applications, and badge scanning) to ensure your proper participation in EXPOBAL 2027:<\/p>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Identification and Contact<\/div><p>Full name, email address, phone number, address, organization\/company, and job title.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Professional Profile<\/div><p>Areas of commercial interest, academic or professional background, and photograph for badge issuance.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Financial\/Patrimonial Data<\/div><p>Bank card or billing information for processing payments for access passes or contracted services for EXPOBAL 2027.<\/p><\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Automated Technologies<\/div>\n <p>When browsing <a href=\"https:\/\/www.expobal.com\">www.expobal.com<\/a> or using our App, we automatically collect your IP address, device identifiers, and browsing behavior data through the following tools:<\/p>\n <ul>\n <li><strong>Google Analytics<\/strong> (Google LLC): Web traffic and behavior analytics. To opt-out, visit: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noopener\">tools.google.com\/dlpage\/gaoptout<\/a><\/li>\n <li><strong>Meta Pixel<\/strong> (Meta Platforms Inc.): Interaction tracking to optimize advertising campaigns on Facebook and Instagram. To opt-out visit: <a href=\"https:\/\/facebook.com\/privacy\/explanation\" target=\"_blank\" rel=\"noopener\">facebook.com\/privacy\/explanation<\/a><\/li>\n <\/ul>\n <p>The use of these technologies involves the transfer of data to servers located outside Mexico. By browsing our site, you consent to such processing as set forth in Section 3 of this notice.<\/p>\n <\/div>\n <div class=\"privacy-warning\"><strong>Sensitive Data:<\/strong> Sensitive data will only be processed in cases of medical emergency, accessibility requirements, or disease prevention measures (temperature screening), under explicit consent or vital necessity. Such data will receive special protection pursuant to Article 9 of the LFPDPPP.<\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">2<\/span> Purposes of Processing<\/div>\n <p>Your personal data will be used for the following purposes:<\/p>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Necessary Purposes<\/div>\n <ul>\n <li>Responding to your information requests about EXPOBAL 2027<\/li>\n <li>Managing your registration and access to the venue, including the issuance of credentials and badges<\/li>\n <li>Providing technical and operational support during the event<\/li>\n <li>Processing payments for access passes, exhibition spaces, or contracted services<\/li>\n <li>Ensuring venue security through CCTV monitoring and crowd control via RFID or Bluetooth technology<\/li>\n <li>Responding to medical or security emergencies that may arise during EXPOBAL 2027<\/li>\n <li>Complying with legal obligations and requirements from competent authorities<\/li>\n <\/ul>\n <\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Secondary Purposes (you may object without affecting your participation)<\/div>\n <ul>\n <li>Sending you reminders, newsletters, news, and updates related to EXPOBAL and its future editions<\/li>\n <li>Conducting statistical analysis through Google Analytics and Meta Pixel to improve the website experience and optimize event outreach<\/li>\n <li>Facilitating <strong>Matchmaking<\/strong> between visitors and exhibitors through recommendations based on your professional interests<\/li>\n <li>Sending you advertising and commercial information from EXPOBAL sponsors and partners<\/li>\n <\/ul>\n <\/div>\n <p>If you do not wish your data to be used for secondary purposes, you may notify us by emailing <strong>arco@expobal.com<\/strong> within 5 business days of your registration for EXPOBAL 2027.<\/p>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">3<\/span> Data Transfers<\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Technology Service Providers<\/div><ul><li><strong>Google LLC<\/strong> (United States): Web analytics services through Google Analytics and hosting tools<\/li><li><strong>Meta Platforms Inc.<\/strong> (United States): Ad campaign tracking and optimization through Meta Pixel<\/li><li>Email delivery and communications management providers<\/li><li>Website hosting and maintenance company<\/li><\/ul><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Matchmaking and Networking<\/div><p>With your prior consent, your name, company, job title, and areas of interest may be shared with other registered participants of EXPOBAL 2027 who have agreed to participate in the networking and matchmaking feature.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Competent Authorities<\/div><p>Your data may be shared with governmental, judicial, or regulatory authorities when required by Mexican law or when necessary to protect the legitimate rights and interests of COMFIA Grupo Empresarial S.A. de C.V.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">International Data Transfers<\/div><p>Google LLC and Meta Platforms Inc. process data on servers located outside Mexico, primarily in the United States. By accepting this Privacy Notice, you expressly consent to such international transfers pursuant to Article 37 of the LFPDPPP. Both companies maintain internationally recognized data protection mechanisms.<\/p><\/div>\n <div class=\"privacy-highlight\"><strong>COMFIA Grupo Empresarial S.A. de C.V.<\/strong> expressly commits to never selling, renting, or commercializing your personal data to third parties for its own commercial purposes.<\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">4<\/span> Use of Cookies<\/div>\n <p>The website <a href=\"https:\/\/www.expobal.com\">www.expobal.com<\/a> uses cookies and similar technologies to analyze traffic and improve your experience. You may disable cookies in your browser settings, although some site features may be affected.<\/p>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">Information We Collect Automatically<\/div>\n <ul>\n <li><strong>Technical Identification:<\/strong> Browser type and version, language preference, and operating system of the device used.<\/li>\n <li><strong>Connection Data:<\/strong> IP address and site access times.<\/li>\n <li><strong>User Management:<\/strong> Session identification methods and secure access credentials.<\/li>\n <li><strong>Digital Interaction:<\/strong> Record of your activity on our website and your interaction with our informational emails.<\/li>\n <\/ul>\n <\/div>\n <div class=\"privacy-block\">\n <div class=\"privacy-block-title\">What Are Cookies and How Do We Use Them?<\/div>\n <p>Cookies are small data files transferred to your computer's hard drive or mobile device when you browse our sites. We use them to remember your preferences and optimize site functionality.<\/p>\n <p>To manage or disable cookies: <a href=\"https:\/\/support.google.com\/chrome\/answer\/95647\" target=\"_blank\" rel=\"noopener\">Google Chrome<\/a> \u00b7 <a href=\"https:\/\/support.apple.com\/en-us\/guide\/safari\/sfri11471\/mac\" target=\"_blank\" rel=\"noopener\">Safari<\/a> \u00b7 <a href=\"https:\/\/support.mozilla.org\/en-US\/kb\/cookies-information-websites-store-on-your-computer\" target=\"_blank\" rel=\"noopener\">Firefox<\/a> \u00b7 <a href=\"https:\/\/support.microsoft.com\/en-us\/microsoft-edge\/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09\" target=\"_blank\" rel=\"noopener\">Microsoft Edge<\/a><\/p>\n <\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Web Beacons and Email Tracking<\/div><p>COMFIA Grupo Empresarial S.A. de C.V. may use web beacons and tracking tags on our site and in HTML-formatted emails. For additional information, visit: <a href=\"https:\/\/www.allaboutcookies.org\" target=\"_blank\" rel=\"noopener\">www.allaboutcookies.org<\/a><\/p><\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">5<\/span> ARCO Rights<\/div>\n <p>Pursuant to the LFPDPPP, you have the right to:<\/p>\n <ul>\n <li><strong>Access<\/strong> your personal data held by COMFIA Grupo Empresarial S.A. de C.V. and learn how it is being used<\/li>\n <li><strong>Rectify<\/strong> your data when it is inaccurate, incomplete, or outdated<\/li>\n <li><strong>Cancel<\/strong> your data when you believe it is not being processed in accordance with the principles of the LFPDPPP<\/li>\n <li><strong>Object<\/strong> to the processing of your data for specific purposes, particularly those of a secondary nature described in Section 2<\/li>\n <\/ul>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">How to Exercise Your ARCO Rights<\/div><p>Send a request to <strong>arco@expobal.com<\/strong> including: full name and preferred contact method, copy of a valid government-issued photo ID, clear description of the data regarding which you wish to exercise your right, and in the case of rectification, documentation supporting the requested correction.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Response Timeframes<\/div><p>COMFIA Grupo Empresarial S.A. de C.V. will respond within a maximum of <strong>20 business days<\/strong> from receipt. In complex cases, this period may be extended by an additional <strong>20 business days<\/strong>, provided you are notified before the original deadline expires, pursuant to Article 24 of the LFPDPPP. Once resolved, we will have <strong>15 business days<\/strong> to implement the decision made.<\/p><\/div>\n <div class=\"privacy-block\"><div class=\"privacy-block-title\">Limitations<\/div><p>The exercise of ARCO rights may be denied or limited when necessary to comply with legal obligations, protect third-party rights, or when the data is required for the existing legal relationship between you and COMFIA Grupo Empresarial S.A. de C.V.<\/p><\/div>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">6<\/span> Withdrawal of Consent<\/div>\n <p>You may withdraw consent granted for the use of your personal data at any time by writing to <strong>arco@expobal.com<\/strong>. Please note that in some cases, COMFIA Grupo Empresarial S.A. de C.V. may not be able to process the withdrawal immediately due to existing legal obligations or the need to retain data to fulfill the legal relationship between the parties.<\/p>\n <\/div>\n <div class=\"privacy-divider\"><\/div>\n\n <div class=\"privacy-section\">\n <div class=\"privacy-section-title\"><span class=\"num\">7<\/span> Changes to This Privacy Notice<\/div>\n <p>COMFIA Grupo Empresarial S.A. de C.V. reserves the right to modify this Privacy Notice at any time to reflect legislative changes, internal policies, or new requirements for the provision of EXPOBAL's services.<\/p>\n <p>Any modifications will be communicated through publication on the official website <a href=\"https:\/\/www.expobal.com\"><strong>www.expobal.com<\/strong><\/a> at least <strong>30 days in advance<\/strong> of their effective date. We recommend reviewing this notice periodically to stay informed about how we protect your data.<\/p>\n <\/div>\n\n <div class=\"doc-footer\">\n <div>\n <div style=\"font-size:12px;color:#555;margin-bottom:4px;\">Last updated: <strong style=\"color:#333;\">May 14, 2026<\/strong><\/div>\n <div style=\"font-size:11px;color:#888;\">COMFIA Grupo Empresarial S.A. de C.V. \u2014 Organizer of EXPOBAL<\/div>\n <\/div>\n <a href=\"https:\/\/www.expobal.com\/legal\/\" class=\"back-bottom\">\n <svg viewBox=\"0 0 24 24\"><line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"\/><polyline points=\"12 19 5 12 12 5\"\/><\/svg>\n Back to Legal Documents\n <\/a>\n <\/div>\n\n<\/div>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy & Cookies \u2014 Expo Bebidas y Alimentos L\u00edquidos 2027 EXPO BEBIDAS Y ALIMENTOS L\u00cdQUIDOS Aguascalientes, M\u00e9xico \u00b7 May 26 – 28, 2027 Back to Legal Documents Privacy Policy & Cookies Expo Bebidas y Alimentos L\u00edquidos (hereinafter EXPOBAL 2027), an event organized by COMFIA Grupo Empresarial S.A. de C.V., with registered address at Miguel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-5318","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/comments?post=5318"}],"version-history":[{"count":14,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318\/revisions"}],"predecessor-version":[{"id":5560,"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/pages\/5318\/revisions\/5560"}],"wp:attachment":[{"href":"https:\/\/www.expobal.com\/es\/wp-json\/wp\/v2\/media?parent=5318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}